If you area webmaster or a blogger, then I’m pretty sure that you are not unfamiliar with Google Panda or Penguin as most of you might have been hit or benefited by any of these two algorithm updates of Google. If you don’t know what I really meant by those two terms, then let me tell you that they are two different search engine algorithms of Google which regularly gets updated to impact the search results and give the high quality websites more exposure and rankings on the search engine’s result pages or SERPs. If you are one of those people who have been affected by any of these two or both algo updates, then I think you certainly know about the important of high quality backlinks so as to be able to overcome them. So, you will need to build as much high quality backlinks as you can, as it can definitely help you to recover from Google Panda or Penguin. Looking onto the condition, I have listed below a few tips to build high quality backlinks effectively and get recovered from Google Panda or Google Penguin update’s affect :
(1) Build Links from High Authority Websites : You may try building some backlinks from the high authority websites and dofollow blogs as such links are determined or taken as of high quality in the eyes of Google. So, just build more and more incoming links to your site from such authority sites and get recovered from Google Panda and Penguin so easily.
(2) Make Use of Online Forums : Join some online forums which matches with your site’s niche and then put links to your website in the discussions by helping other users or suggesting anyone to read a post on your blog which could help him or her to solve his problem. Apart from that, you can also use your website’s URL as your signature link as well as put the same in your profile page.
(3) Join Articles Directories : There are hundreds of article directories on the internet which allows you to submit your articles and in return, provides you one or even more backlinks. Some of them, such as Squidoo, HubPages, InfoBarrel, Helium etc. also allows you to make some extra money from your articles. So from such websites, you can gain high quality backlinks as well as earn money at the same time.
(4) Guest Posting & Commenting : Guest Posting and Commenting has been proved to be two of the greatest ways to build high quality backlinks. You can simply write a guest post for other websites and gain two or more backlinks in return. On the other hand, commenting on other well established blogs can also help you a get a few more no follow backlinks as well as dofollow ones if the website on which you are commenting provides dofollow backlinks.
(5) Avoid Using the Same Anchor Text : The important thing you must always keep in mind while building backlinks for your site is to use diversified anchor text all the time. Do not always target a particular anchor text, doing so is determined as a black hat SEO in the eyes of Google Penguin algo. Therefore your website might get penalized for doing so, as a solution, just build backlinks from different websites with different keywords as your anchor texts.
That’s it, just follow the strategies I have mentioned above and build tons of quality backlinks for your website regularly. It will certainly help you to overcome or recover from Google Panda or Google Penguin if you have been hit recently or help you to stay away from these two algorithm updates if you are not affected yet now.